CEO & Founder
It’s Cybersecurity Awareness Month and as an industry veteran, I love the opportunity it brings for all of us to share our messages with a broader audience. All month long AaDya will be doing our part by sharing tips and best-practices that we hope will make an impact.
As the founder of a company that is laser-focused on providing smart, simple, accessible and affordable cybersecurity solutions for small and midsize businesses (SMBs), I also wanted to take this opportunity to share with you our “why.”
SMBs are essential
More than 90% of the business population represents SMBs (Salesforce 2019). Rather than focus on the 10% that represent the enterprise, it makes sense to focus on serving a segment that represents the majority of our economy and workforce.
Several recent high-profile attacks making news in recent months have highlighted how SMB vulnerabilities can be exploited to put customer data and even our Nation’s infrastructure at risk.
SMBs make attractive targets
According to Verizon’s 2021 Data Breach Investigations Report, 43% of all data breaches involve SMBs, and 61% have reported at least one cyber attack during the previous year. When it comes to security, size really doesn’t matter. Hackers see SMBs as low hanging fruit and just because a business is small, doesn’t mean its data is any less valuable. SMBs can also serve as a back door to the larger enterprise customers they support.
SMBs are often resource constrained
The majority of SMBs lack the time, budget and human resources to implement, manage and afford the myriad number of point products needed to protect their digital assets 24/7. Even businesses with internal IT staff or that leverage managed IT services are often lacking when it comes to security expertise.
Security tied to revenue
More enterprise companies are requiring their suppliers and vendors to meet their own strict security standards, and the federal government is ramping up its efforts to ensure a secure supply chain. This is a trend that will continue. To remain competitive, SMBs must be prepared to demonstrate a strong security posture.
Our unique solution
For far too long SMBs have been either ignored entirely or underserved by this industry. We are here to change that by offering a unique solution that meets their needs and addresses the barriers SMBs face when it comes to security.
Our solution combines everything that SMBs need (and nothing they don’t) into a streamlined, easy-to-use platform that provides the same level of 24/7 protection and support as the enterprise. We like to say it’s cybersecurity that doesn’t feel like cybersecurity.
The most unique aspect of our solution is that it’s all powered by Judy, a virtual cybersecurity assistant. Judy works on the front end to help SMB teams work safely and efficiently and behind the scenes she leverages powerful, industry-leading technology to protect your endpoints and your environment.
We are thrilled to finally make this level of security accessible to SMB customers in a platform that works for them, at a price they can afford.
We aren’t in this alone
The SMB universe is vast and difficult to define. It’s everything from high-tech manufacturing to the corner store. To help get the word out about our unique offering, we are building a partner program to join with trusted IT and security professionals who are forward-thinking and share our mission to provide appropriate security solutions to SMBs.
Timing is everything
There’s no denying this has been a challenging time for SMBs, but we also see it as a perfect time to disrupt the status quo by tailoring solutions just for them. Because we truly believe if they have what they need to grow and thrive, we all win.
If you are an MSP, MSSP, a value-added reseller or IT consultant serving this sector, who is bold, visionary, collaborative and ready to succeed, we hope you’ll consider joining us.
Contact our team today to learn more about AaDya's all-in-one cybersecurity platform, powered by Judy: firstname.lastname@example.org